What products does Microsoft Dynamics 365 ERP offer to SMBs?

Sorting out relevant apps for your business from Microsoft Dynamics 365 can be a daunting task. I can understand, and that is why I have written this blog, especially for you. Microsoft offers Dynamics 365 as a suite of intelligent business applications for small and medium-sized businesses.

The suite of apps includes various cloud-based business management modules for Customer Relationships Management (CRM) and Enterprise Resource Planning (ERP) apps, such as - Dynamics 365 Sales, Dynamics 365 Marketing, Dynamics 365 Finance, and Dynamics 365 Supply Chain Management.

These modules can be used separately or together to help businesses manage their sales, marketing, financials, and operations.

If you are looking for a combined cloud-enabled solution that can help manage your sales, marketing, supply chain, finances, human capital, and more for your growing business at scale, then I recommend Dynamics 365 Business Central (an upgraded version of Dynamics NAV ERP or Navision) - an all-in-one cloud-based intelligent business management application that integrates with other Microsoft apps and third-party apps for enhanced productivity.

“Contact Dynamics 365 Business Central Partner – USA like Dynamics Square for smooth implementation and start reaping Business Central’s benefits for quick ROIs.”

Apps in Microsoft Dynamics 365 can be accessed via the cloud or on-premises, and it seamlessly integrates with other Microsoft products such as productivity apps in Office 365 and the data visualization app - Power BI (a part of Microsoft Power Platform).

Want to explore the affordable Microsoft Dynamics 365 pricing and features? Follow the link

What are the benefits of Microsoft Dynamics 365 for my growing business?

Here is how Dynamics 365 can help you unlock your business's potential at full throttle. The benefits include:

Improved Efficiency

Microsoft Dynamics 365 helps you automate most business processes that are complex to handle via humans, such as enormous sales and creative marketing at scale, which saves you a lot of time and reduces potential errors.

Best Customer Engagement

Understanding your customer is the best way to provide them with what they might be looking for. With Dynamics 365's CRM capabilities, you can manage customer interactions and track sales and marketing efforts and give them what they want (even before they can imagine).

Enhanced Decision-Making

With real-time data and analytics, which can help you make better decisions for your growing business, you can also give direction to your business for years to come.

Increased Flexibility

You can customize Microsoft Dynamics 365 to address the specific needs of your business, and access it from anywhere, anytime - all your business ops at your fingertips with an internet-accessible device like a mobile, tablet, desktop, or laptop.

Cost Savings

Dynamics 365 is a cost-effective solution for small and medium-sized businesses (SMBs) as it can be used as a subscription-based service, which helps you avoid the need for expensive hardware and IT resources.

Fosters Collaboration

Your teams can share information and collaborate more on projects, which improves communication and increases overall productivity. For this, Microsoft Dynamics 365 gets integrated with Microsoft Teams and Outlook so that you can channel smooth communication among employees.

Scalability and Sustainability 

Every module in Dynamics 365 connects desired operations across your business, and your employees can easily adapt to support the existing business processes and make room for opportunities to flourish so that your business can expand. This also helps you sustain your business for a longer period and grow on a scale.

Contact Dynamics Square for a FREE DEMO to see Microsoft Dynamics 365 in Action. Click here.”

Specific Dynamics 365 Apps for Your Specific Department

Dynamics 365 for Financial Management 

Dynamics 365's Finance module has capabilities to manage your global finances on a scale. With this business application, you can automate and streamline financial operations, such as financial planning and budgeting, expense management, and financial reporting.

Overall, Dynamics 365 Finance (earlier, Dynamics 365 F&O) helps SMEs manage their accounts payable and receivable, general ledger, and budgeting in addition to merely managing financials.

Dynamics 365 for Sales and Marketing

SMBs can manage their customer relationships, including tracking leads, managing customer data, and analyzing sales performance with Dynamics 365 Sales.

Moreover, your sales teams can begin automating sales-related tasks to manage the sales pipeline, customer interactions, and sales forecasting effectively and efficiently and give a boost to your marketing with Dynamics 365 Marketing.

Dynamics 365 for Supply Chain and Finance & Operations

If you are in search of an application that can provide intelligence to your supply chain and optimize inventory management, purchasing, and production planning plus logistics, Dynamics 365 Supply Chain Management (formerly Dynamics 365 Finance and Operations) is the right choice.

Dynamics 365 for Customer Service and Support

Seamlessly manage your customer service, including creating and tracking service requests, managing customer data, and analyzing service performance with Dynamics 365 Customer Engagement and Dynamics 365 Commerce.

Which product in Microsoft Dynamics 365 will best serve your purpose? 

It depends on what niche you follow and which of the specific business operations you want to tackle.  

For instance, if your business comprises 10 to 250 employees, you might want to consider Dynamics 365 Business Central since it provides you with all the necessary tools (from CRM to ERP and data analytics) to bring efficiency and productivity. 

But if you have an organization that consists of more than 250 people, you should opt for the above-mentioned separate module.  

For example, to intelligently manage your supply chain, you can go for Dynamics 365 Supply Chain Management.  

For easy decision-making, I have mentioned the table below: 

Your Primary Business Needs Suitable Dynamics 365 Solutions  
Managing financials, inventory, and production along with basic sales management capabilities Dynamics 365 Business Central 
Search prospects, follow leads, and maintain customer contacts via email campaign Dynamics 365 CRM or Dynamics 365 Customer Engagement 
Want to manage and optimize all operations; from marketing to financials to sales, and supply chain Dynamics 365 Business Central + Dynamics 365 CRM Integration along with Power BI 

How to get started with Dynamics 365 product(s)?

Getting started with Microsoft Dynamics 365 involves 7 steps. They are:

Step-1: Choosing the right Dynamics 365 product plan

Dynamics 365 offers several different plans for each product with unique features and pricing options. You will need to choose the plan that best fits the needs of your organization.

Step – 2: Setting up your Tenant

A tenant is a container for your organization's data and settings in Microsoft Dynamics 365. Once you have chosen a plan, you will need to set up your tenant by creating an account, adding users, and configuring settings. For this, you will need the help of a cloud service partner (CSP) like Dynamics Square.

Step – 3: Customizing the selected Cloud Solution

Dynamics 365 is highly customizable, allowing you to tailor the solution to the specific needs of your organization. You can customize the user interface, workflows, and data fields to suit your business processes.

Step – 4: Importing Data

Apps in Dynamics 365 provide you with data importing facilities from other systems, such as Excel or other CRM or ERP systems. This can help you to get started quickly and ensure that you have accurate data in your system. 

Step – 5: User Training

It is important that users are trained in how to use Dynamics 365 so that they can make the most of the solution and work efficiently. This can include training on how to enter and manage data, use the system's features, and customize the solution. 

Step – 6: Go-live

Once the above steps are over, you can go live with Dynamics 365. Monitor the solution's performance and make any necessary adjustments to ensure that it is meeting the needs of your organization. 

Step – 7: Continuous Improvement

Dynamics 365 is a flexible ERP tool that you can continually improve over time to enhance its performance and maximize its value for your organization and turn your business ideas into reality. Keep monitoring the usage, identify areas of improvement and work on them with this application as much as you want. There is no limit.

Get started with Dynamics 365 Business Central Implementation


Dynamics 365 is a power pack of intelligent business applications for SMBs and is made available for you right from Microsoft’s hub of innovation.  

This suite includes cloud-based CRM and ERP tools for sales, marketing, customer service, field service, project service automation, financials, and operations and can be customized and integrated with other Microsoft products, such as Office 365 and Power BI as your business needs evolve.  

Microsoft is heavily investing in Dynamics 365 to help organizations automate and streamline their business processes, improve customer engagement, and quickly make informed decisions.

I have given you the crisp information that will help you advance your decision-making in deciding which Dynamics 365 product is suitable for your needs and how to get started with it.

Contact the team of certified Dynamics 365 experts at Dynamics Square for quick DEMO or any tech & non-tech support.

Ayush Jain

Ayush Jain is a seasoned Digital Marketing specialist renowned for his expertise in harnessing the power of cloud-based Software as a Service (SaaS) solutions to propel business growth. With an impressive track record spanning more than four years, he has cultivated fruitful partnerships with numerous SaaS enterprises, driving substantial brand recognition and unlocking revenue potential.


Join our newsletter

Engaging stories and exclusive data, designed for our best customers. We only send one issue each month, so we try to make it useful.


Book a Free Consultation

See How Dynamics Square Can Help Transform Your Business With Microsoft Business Applications.