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Dynamics 365 Marketing

Automate your marketing to increase your conversion rates

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What is Dynamics 365 Marketing?

Dynamics 365 Marketing is a marketing automation application that allows you to transform leads into fruitful relationships in a more efficient and profitable way. With Dynamics 365 Marketing you will be able to tailor the customer journey to your needs and transform it into a unique experience until the sale is achieved, and even beyond.

Dynamics 365 Marketing Modules

Dynamics 365 for Marketing comes as an overall marketing package.
Here are the elements that come included in the package.

This covers a wide number of elements to smoothen up your marketing campaign such as a record of the customer profiles, marketing forms, email management, lead management, segmentation and journey of customers, and marketing analytics.
This is a unique function available in this tool that helps the user in not just visualizing but also maintaining different activities that are in connection to some kind of events.
This particular function is something that allows the users to create online forms for the purpose of marketing. Users can make use of thisparticular function to create forms not just for direct marketing but also for other functions such as surveys, and others.

Apart from the above-mentioned functions or elements that come in package, Microsoft Dynamics also have some add-ons to offer. The first one is the option of Dynamic 365 portals. This is basically a platform that allows all the users such as customers, clients, or the team members to interact and communicate on the platform. Also, another tool is Dynamics 365 Connector that is mainly for LinkedIn Lead Generation Forms. Through this tool, users can import the leads that have been generated through the lead tools on LinkedIn.

Dynamics 365 Marketing Features

Dynamics 365 Marketing offers huge number of benefits to the users.

The platform offers a centralized source for all types of marketing information. This way, the members do not have to stay dependent upon different individuals for getting any data. They can simply log into the platform and get the desired information. When everything is available at one place and employees do not have to spend time searching and collecting data from different team members, it definitely saves a lot of time. When time is saved and the information is available at one single place, the operations of the organization continues to happen much smoothly and efficiently. business central cash flow dashboard
The platform offers a customized form of communication for the employees. Different customers need different marketing strategies depending upon the requirements and the product or service that is being marketed. Dynamic 365 allows the users to customize such communication or marketing strategy well by carefully segmenting the customers in different segments according to diverse factors. business central cash flow dashboard
It is not always possible to track the activities that the customers are performing after a marketing campaign has been conducted. The platform offers the feature of noticing journey mapping of the customers through which they can know the journey of a customer after a marketing campaign has been conducted. business central cash flow dashboard
There are several templates available for emails that has to be sent to the customers and clients for the purpose of marketing. The platform also allows the users to customize these email templates so that they can be personalized as per the customer segmentation and according to the products and services for which the marketing campaign is being conducted. business central cash flow dashboard
As there are forms for surveys and marketing campaigns, there are also forms that can be used for the purpose of feedback from the customers. It is extremely essential to collect feedback from the customers in order to understand whether the product or service marketed is gaining likes from the customers or not. Based on this feedback survey, teh organizations can either continue with the product or may think of making any changes in it. business central cash flow dashboard
Lead scoring is an essential method as it is the basic way to converted leads into potential customers. Dynamics 365 ensures to automate the process of lead scoring through different marketing campaigns. Ultimately, it leads to a smooth and efficient mode of lead scoring that also leads to welcoming of more number of potential customers on board. business central cash flow dashboard

Microsoft Dynamics 365 for Marketing

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ADVANTAGES - DYNAMICS 365 MARKETING

Guide the journey of your potential customers based on their past interactions to adapt the offer and increase the probability of purchase
Design omnichannel campaigns through email, social media, landing pages, web, phone calls, personal events, etc. to get more leads
Provides a new understanding of the customer for a complete view of the consumer throughout the entire marketing and sales cycle
Reduces management expenses and optimizes the use of resources thanks to a scalable platform that adapts to the specific needs of the company and offers all the functionalities in a single space
ADVANTAGES - DYNAMICS 365 MARKETING

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