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Dynamics 365 vs Salesforce

Transitioning to Smartly Selected CRM Solution is an Intelligent Move

Microsoft Dynamics 365 or Salesforce? Which one is the best CRM solution for my business? Which one is cost effective? 

Are you having these kind of questions in your mind? Let’s compare Salesforce and Dynamics 365 CRM software to clear your doubts so that you can make the smarter decision for your business. 

Wisely chosen Customer Relationship Management or CRM solutions not just transform the way enterprises operate, but ensure next level business intelligence for the processes across the organization. 

Are You Ready for the Big Leap?

Having decided to implement a CRM system is an exciting moment, especially for businesses looking to transform the ways they operate. Making the right choice, however, can at times be a daunting task. With an abundance of CRM solutions available across the modern markets, it can be a bit tricky to know from where to begin the hunt.

There are plentiful of CRM platforms out there for every organization type, size, and niche. To find the right match, enterprises must thoroughly explore and understand individual requirements before initiating the search. For the best CRM options, businesses might start seeking assistance from an inclusive and established market leader, like Dynamics Square.

dynamics 365 vs salesforce

Dynamics 365 Vs Salesforce; All that Matters is Making the Perfect Choice!

To assist the system managers in finding an appropriate CRM system for SMBs, team Dynamics Square has diligently identified and compared the main features of two prominent CRM applications – Dynamics 365 (D365) and Salesforce:

Dynamics 365 CRM suite is a web application that features various other CRM platforms and focuses primarily on sales, marketing, and service domains. D365 CRM suite can perform either as a standalone service or in conjunction with other applications across Microsoft Dynamics ecosystem.

D365 for Sales, D365 for Customer Service, and D365 for Retail are the critical applications integrated with Dynamics 365 CRM suit.

Salesforce CRM comprises various individual modules that enterprises can pick and implement, depending on their business needs. The modules deliver all the basic CRM functionalities, such as managing sales and marketing data, while additional capabilities like marketing automation and field services are available with specialized modules.

Sales Cloud, Service Cloud, and Marketing Cloud are the primary components of Salesforce CRM.

Dynamics 365 Vs Salesforce CRM comparison table:


Dynamics 365 CRM

Salesforce CRM

Deployment / Hosting

On Premise, Cloud, Hybrid

Only Cloud

Ease of Use

User friendly interface, easy to use for non- technical staff

Users’ training is recommended

Monthly Cost per User

Ranging between £49 and £91.32, depending on the selected plan

Prices vary between £20 and £240, depending on the selected plan


Tight integrations with existing Microsoft applications, like Outlook, Office, and Exchange

Limited integrations due to  aggressive usage of proprietary coding language

File Storage

10 GB shared storage for 1 to 20 users with 5 GB additional for each and up to 5 TB for 20 users

1 GB data storage per user for 1 to 20 users and 11 GB additional shared storage




Technical Support

Prompt service support

Service support included


Supports 41 languages

Supports 18 languages

99.9% Service Level Agreement (SLA)

Committed financial backed SLAs

Available on request and must be negotiated

Additional Applications or Modules

Project Service Automation (manages project based resource planning and automation); Field Service (manages on field workflows); Microsoft Social Engagement (manages social media engagements); Microsoft Relationship Sales (navigates sales leads with LinkedIn data).

Commerce Cloud Digital (ecommerce platform); Pardot (marketing automation service); Field Service Lightning (manages on field employees and workflows); Configure, Price, Quote or CPQ (tracks pricing)

Data Management Platform or DMP (manages data); Community Cloud (portal builder) Einstein (Artificial Intelligence (AI) supported analytics service)

Order and Invoice Tracking


Not Available

Complete Offline Solutions


Not Available

Sales Driven User Experience


Not Available

Native Outlook Experience (Online or Offline)


Not Available

Sales Automation



Workflow/ API*/ SDK~



*API: Application Programming Interface

~SDK: Software Development Kit

Pros and Cons – D365 CRM


  • Competitive pricing options with a flexible licensing model, appropriate for smaller businesses;
  • Enhances productivity through seamless integrations with other Microsoft applications, like Office 365, Outlook, and Power BI;
  • Ensures 99.9% uptime through a committed SLA;
  • Delivers positive user experience with the interactive and intuitive interface;
  • Allows marketing automation capabilities with Dynamics 365 Marketing;
  • Allows native integrations with LinkedIn that help identify sales leads and build relationships through personalized engagement using LinkedIn data.


  • Since its release in late 2016, businesses consider Dynamics 365 CRM as new till now and wary of investing in its initial costs, ignoring long- term benefits;
  • Supports fewer third- party (Non- Microsoft) integrations than Salesforce;

Pros and Cons – Salesforce CRM


  • Emerged as the industry’s first pure cloud CRM vendor
  • Manages customer learning programs through relevant orientation initiatives, developed by an in- house education network – Trailhead.
  • Salesforce’s Marketing Cloud and Pardot platforms are well known, mature, and ready to implement.
  • AppExchange, Salesforce’s largest technology store chain, features numerous third- party integrations to assist businesses upscale their functionalities.
  • With the recent acquisition of Demandware, a smart retailer ecommerce platform, Salesforce CRM has further enhanced its ecommerce capabilities.


  • Salesforce CRM lacks agility.
  • Field Service Lightning, the field management module, has limited features.
  • Connectors are required to share data with any other business application, like ERP (Enterprise Resource Planning) solutions.
  • Cost of integrating other software might shoot up the overall application pricing.
  • Extended contractual obligations and expanded hidden costs discourage small and medium size enterprises to invest in Salesforce CRM.


Dynamics 365 Vs. Salesforce is perhaps the most challenging CRM choice for any project leader. Based on core functionalities pricing, flexibility, and user experience, as revealed through the Quick Comparative Review above, D365 is any day a better option for enterprises with large teams and resources. Small business owners, however, can leverage the entry level pricing of Dynamics 365 to take advantage of the offered solutions. Besides, user- friendly interface of Dynamics 365 CRM allows non- technical sales teams to spend less time reading software manuals or watching training videos.

Reach out to the Team Dynamics Square, premium technology partner of Microsoft Dynamics, to evaluate and pick the best CRM solution for your organization.


Take the next steps for your business

There’s never been a better time to update your systems and take advantage of all the benefits of cloud-based business applications. Learn more about the capabilities of Microsoft Dynamics 365.

Why Dynamics Square?

We are a leading Microsoft Dynamics 365 partner in the USA with an office in Texas providing Dynamics 365 services like an upgrade, support, integration and any customization. We continually invest to keep our team, assets, relationships, delivery capability and service portfolio at their best. We act as a trusted business partner and helping businesses to grow at their pace.


Years of Expertise

Our years of expertise helps us to align ourselves with our customer’s business needs, expectations with Microsoft Business Solutions.

In-depth Knowledge

Our in-depth knowledge of products, technology, and Industry helps us to design the solution that align with our customer’s business needs.

Subject Matter Experts

Our highly experienced team of Professionals having the collective experience of over hundreds of successful Project implementations.

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We’d love to show you what we can do for your company.