If you are evaluating a CRM for your sales team, understanding Dynamics 365 Sales pricing is the first step before you commit budget. Microsoft offers four distinct plans, and each one is built for a different stage of sales maturity, from small teams that need basic pipeline tracking to large enterprises that want AI-driven forecasting and agentic automation.
This guide breaks down current Microsoft Dynamics 365 Sales pricing plan by plan, explains what each tier includes, and helps you figure out which option fits your team size and sales process. All pricing referenced here is sourced directly from Microsoft's official Dynamics 365 Sales pricing page.
Table of Contents
- How much Dynamics 365 Sales Cost?
- Dynamics 365 Sales Professional Pricing
- Dynamics 365 Sales Enterprise Pricing
- Dynamics 365 Sales Premium Pricing
- Microsoft Relationship Sales Pricing
- Dynamics 365 Sales Pricing Comparison Table
- What Are Copilot Credits and Why Do They Matter for Pricing
- How to Choose the Right Dynamics 365 Sales Plan
- Frequently Asked Questions
- Final Thoughts
- Why Choose Dynamics Square for Your Dynamics 365 Sales Implementation
How much Dynamics 365 Sales Cost?
Microsoft Dynamics 365 Sales pricing starts at $65 per user per month for the Professional plan, billed yearly. Enterprise Edition costs $105 per user per month, and Premium is priced at $150 per user per month. Microsoft Relationship Sales, which bundles Sales Enterprise with LinkedIn Sales Navigator, is priced separately and requires you to contact a Dynamics 365 sales specialist.
| Plan | Price (per user/month, paid yearly) | Best Suited For |
|---|---|---|
| Dynamics 365 Sales Professional | $65.00 | Small to mid-size teams needing core CRM |
| Dynamics 365 Sales Enterprise | $105.00 | Growing sales teams needing customization and AI insights |
| Dynamics 365 Sales Premium | $150.00 | High-performing teams that want advanced AI and automation |
| Microsoft Relationship Sales | Variable (10-seat minimum) | Enterprise teams needing LinkedIn Sales Navigator integration |
A free trial is also available directly from Microsoft for teams that want to test the platform before buying.
Dynamics 365 Sales Professional Pricing
Dynamics 365 Sales Professional pricing is set at $65.00 per user, per month, billed on an annual basis. This is Microsoft's entry-level sales CRM plan and covers the essentials a growing sales team needs.
What's Included in Sales Professional
- Sales force automation, including lead, opportunity, account, and contact management
- Product and price lists, bundles, quotes, orders, and invoices
- Mobile app access
- Microsoft 365 interoperation
- Reporting and dashboards, including export to Excel and advanced analytics through Power BI
- Access to the Sales Qualification Agent, Sales Opportunity Agent, and Sales Research Agent
- Limited customization and automation capabilities
This plan is ideal if your sales process is fairly standard and you do not need heavy customization, custom apps, or advanced conversation intelligence. It is the most cost-effective way to get a full-featured CRM from Microsoft's Dynamics 365 Sales lineup.
Dynamics 365 Sales Enterprise Pricing
Dynamics 365 Sales Enterprise pricing is $105.00 per user, per month, paid yearly. This tier is designed for organizations that have outgrown basic CRM functionality and need deeper customization, AI-driven insights, and advanced sales automation.
What's Included in Sales Enterprise
Everything in Professional, plus:
- Full customization and automation with Microsoft Power Automate (additional licenses required)
- Custom apps built with Microsoft Power Apps (additional licenses required)
- Advanced sales force automation, including forecasting, assistant cards, competitor tracking, sales goals, and territory management
- Conversation intelligence with included base capacity (call transcription, conversation analysis, pipeline analysis, seller behavior analysis, and coaching tools)
- Sales engagement capacity, including business card reader and predictive lead and opportunity scoring
- Copilot in Dynamics 365 Sales, including contextual insights, lead and opportunity summaries, meeting preparation summaries, and email reply drafts
- Copilot capabilities in Outlook and Microsoft Teams
- Access to prebuilt agents like the Sales Close Agent
Enterprise is generally the right fit for mid-market and larger sales organizations that need workflow customization, custom app development, and AI-assisted selling without paying for the full Copilot Credit allocation in Premium.
Dynamics 365 Sales Premium Pricing
Dynamics 365 Sales Premium pricing is $150.00 per user, per month, billed annually. This is Microsoft's top-tier sales plan and is built around agentic AI, advanced sales intelligence, and automation.
What's Included in Sales Premium
Everything in Enterprise, plus:
- 1,000 Copilot Credits per user, per month, to run prebuilt and custom AI agents
- Advanced sales engagement, including premium assistant cards, sales accelerator, pipeline intelligence, and relationship analytics
- AI-powered recommended actions and data enrichment
- Advanced Copilot capabilities such as who-knows-whom insights, notes analysis, and predictive forecasting
Sales Premium is built for teams that want to actively run AI agents inside their sales workflow rather than just view AI-generated insights. The included 1,000 Copilot Credits per user each month are meant to cover typical agent usage, and additional credits can be purchased through a pay-as-you-go plan or a pre-purchase Copilot Credit Commit Unit plan that offers up to a 20 percent savings when bought upfront.
Microsoft Relationship Sales Pricing
Microsoft Relationship Sales combines Dynamics 365 Sales Enterprise (Advanced Plus edition) with LinkedIn Sales Navigator. Pricing is variable and requires a minimum of 10 seats. Because pricing depends on deal size and configuration, you will need to contact a Dynamics 365 sales specialist directly through Microsoft for a quote.
This plan is aimed at enterprise sales teams that rely heavily on social selling and want LinkedIn's relationship intelligence built directly into their CRM workflow.
Dynamics 365 Sales Pricing Comparison Table
Here is a side-by-side look at what changes as you move up the plan tiers.
| Feature | Professional | Enterprise | Premium | Relationship Sales |
|---|---|---|---|---|
| Sales force automation | Included | Included | Included | Included |
| Mobile app | Included | Included | Included | Included |
| Microsoft 365 interoperation | Included | Included | Included | Included |
| Reporting and dashboards | Included | Included | Included | Included |
| Customization and automation | Limited | Included | Included | Included |
| Custom apps (Power Apps) | Not included | Included | Included | Included |
| Advanced sales force automation | Not included | Included | Included | Included |
| Conversation intelligence | Not included | Included capacity | Included capacity | Included capacity |
| Sales engagement | Not included | Included capacity | Included | Included capacity |
| Advanced sales engagement | Not included | Not included | Included | Not included |
| LinkedIn Sales Navigator | Not included | Not included | Not included | Included |
| Copilot in Dynamics 365 Sales | Not included | Included | Included | Included |
| Copilot in Outlook and Teams | Not included | Included | Included | Included |
| Copilot Credits (agents) | Not included | Not included | 1,000/user/month | Not included |
What Are Copilot Credits and Why Do They Matter for Pricing
Copilot Credits are the currency Microsoft uses to run Dynamics 365 agents, both prebuilt ones like the Sales Close Agent and custom agents built in Microsoft Copilot Studio. Only the Premium plan includes a monthly allocation of these credits (1,000 per user, per month) as part of the license price.
If you are on Professional or Enterprise and want to run agents beyond the basic Sales Qualification, Opportunity, and Research agents, you will need to purchase Copilot Credits separately through one of two models:
- Pay-as-you-go: No upfront commitment. You pay for what you consume at the end of the billing period. This requires an active Azure subscription linked to your environment.
- Pre-purchase plan: You buy Copilot Credit Commit Units upfront and can save up to 20 percent compared to pay-as-you-go rates.
This matters when you are budgeting, because a lower base license price on Professional or Enterprise can end up costing more overall if your team relies heavily on AI agents and you are paying for credits separately.
How to Choose the Right Dynamics 365 Sales Plan
Picking between Professional, Enterprise, and Premium comes down to three questions: how customized your sales process needs to be, how much you plan to rely on AI and automation, and your budget per seat.
- Choose Professional if you need core CRM functionality like lead and opportunity tracking, quotes, and reporting, and your sales process does not require custom apps or workflow automation beyond the basics.
- Choose Enterprise if you need Power Apps or Power Automate customization, deeper forecasting and territory management, conversation intelligence, and standard Copilot assistance in Outlook and Teams.
- Choose Premium if your team wants to actively use AI agents for deal qualification, opportunity research, and closing tasks, and you want the Copilot Credit allocation bundled into your license instead of billed separately.
- Choose Microsoft Relationship Sales if LinkedIn Sales Navigator integration is a priority for prospecting and relationship mapping, and you have at least 10 seats to license.
Frequently Asked Questions
What is the starting price for Dynamics 365 Sales?
Dynamics 365 Sales pricing starts at $65.00 per user, per month for the Professional plan, billed yearly.
How much does Dynamics 365 Sales Enterprise cost?
Dynamics 365 Sales Enterprise pricing is $105.00 per user, per month, paid yearly, and includes advanced sales automation, custom apps, and Copilot capabilities.
How much does Dynamics 365 Sales Premium cost?
Dynamics 365 Sales Premium pricing is $150.00 per user, per month, paid yearly, and includes 1,000 Copilot Credits per user each month along with advanced AI-powered sales engagement features.
Does Microsoft Dynamics 365 Sales offer a free trial?
Yes. Microsoft offers a free trial of Dynamics 365 Sales directly through its website so teams can test the platform before purchasing a plan.
What is the difference between Sales Enterprise and Sales Premium?
Sales Enterprise includes advanced sales force automation, custom apps, conversation intelligence, and standard Copilot features. Sales Premium includes everything in Enterprise plus 1,000 monthly Copilot Credits per user, advanced sales engagement tools, AI-powered recommended actions, and AI-powered data enrichment.
How much does Microsoft Relationship Sales cost?
Microsoft Relationship Sales pricing is variable and requires a 10-seat minimum. Connect with a Dynamics 365 sales specialist for an exact quote.
Is Dynamics 365 Sales pricing the same in 2026 as previous years?
Microsoft periodically updates its pricing and plan structure, particularly around Copilot and AI agent capabilities. Always confirm current pricing on Microsoft's official Dynamics 365 Sales pricing page before budgeting, since prices shown online are for informational purposes and actual pricing may vary by currency, country, and region.
Final Thoughts
Dynamics 365 Sales pricing is structured to scale with how much automation and AI your sales team actually needs, not just headcount. Professional covers the fundamentals at $65 per user per month, Enterprise adds customization and deeper automation at $105, and Premium brings agentic AI and bundled Copilot Credits at $150. Relationship Sales sits outside this ladder entirely, built specifically for teams that want LinkedIn intelligence baked into their CRM.
Before you commit to a plan, map out which features your sales team will actually use day to day. If you are unsure which tier fits your sales process, workflows, or existing Microsoft 365 environment, it is worth speaking with a Dynamics 365 implementation partner who can walk through your requirements and help you avoid paying for capabilities your team will not use.
Why Choose Dynamics Square for Your Dynamics 365 Sales Implementation
Picking the right Dynamics 365 Sales plan is only the first step. Getting real value from it depends on implementation quality, and that is where Dynamics Square comes in. As a certified Microsoft Solutions Partner with 15+ years of experience, 150+ certified Microsoft consultants, and 500+ successful implementations, Dynamics Square helps businesses license, configure, and roll out Dynamics 365 Sales in a way that matches how their sales teams actually work, not just what the price sheet suggests.
Our teams work with US businesses from offices in California, Texas, Illinois, New Jersey, and Massachusetts, alongside a global presence in the UK and Canada, to scope the right mix of Professional, Enterprise, and Premium licenses, plan realistic implementation budgets, and avoid the common over-licensing and under-adoption mistakes that inflate total cost of ownership.
Ready to find the right Dynamics 365 Sales plan and pricing for your team? Connect with a Dynamics Square Microsoft consultant today for a tailored recommendation and quote.
